By far my favorite piece of material this period was Toledo Musuem of Art’s YouTube video concerning visual literacy. It dove into a lot of neat areas of communication studies that I enjoy. Visual rhetoric being one. I appreciated the video’s evolutionary explanation as well to our primarily visual lives. There is a lot of postmodern academic pushback right now to biology. Here’s one of the images that is reviewed in the video is the image below which sits as a visual arts center next to the Toledo Museum of Art.
The most interesting point concerning visual storytelling was an interesting thought about teaching computers sensory information. And so be it that we are visual primary sensory creatures, this emphasizes the necessity to understanding visual literacy to the fullest. Especially through a digitally critical perspective. I mean, you’re looking at a screen right now… Your monitor is so vital to you and your computer’s successful communication. Anyways, I thought that was good stuff. I enjoyed this perspective of visual storytelling absolutely the most.
The grammar of how to look was a very memorable part of visual storytelling that I took from these assignments. So much so that I’ve included it right below
Learning the grammar of how to look
Visual Elements of Art
- Line – continuous marks that have height and width with no depth
- Shape – the enclosed area that defines the other elements in a composition
- Color – the full light spectrum
- Hue – name that we give the colors
- Intensity – color purity
- Value – degree of lightness or darkness
- Space – areas around or in objects
- Texture – the tactile quality of an object
Visual literacy is ability to construct meaning from everything we see. Literacy is more than reading and writing; it’s reading the visual world as well.
One last cool thing I was also happy to learn about were the three communication revolutions. The first revolution being 5000 years ago when humans began writing on clay tablets. It’s amazing that the next revolution didn’t occur until 4500 years later with the Gutenberg printing press. And only 500 years after that we are here today in the digital revolution. I often think about how it can be difficult for us to make sense of everything happening right now and how easy it can be easy to make false truths about reality because the digital is so brand new. We are literally in the revolution. It’s tough to really analyze and understand something that is taking shape while it is taking its shape. Nonetheless, we must try.
Art is language. Even letters are just images that we communicate with.